3 Reasons You Should Have a Freelance Writer on Your Team
Most businesses do not have a full-time writing staff. With the importance of content in the digital business world, this means hiring a freelancer or a writing agency. Not convinced? Here are 3 reasons why your business needs to hire a freelance writer or writing firm for all of your content and copywriting needs.
1. SEO Requires High-Quality Content.
Freelance writers are pros when it comes to writing content that is engaging to your audience, and SEO content needs that sort of quality both to rank well on search engines and to catch the attention of readers. A solid writer will be able to fit your keywords into the content in a way that makes everything read smoothly while still being attractive to Google. Hiring a writer with a background in SEO allows you to focus on topics and keyword research rather than having to explain to the writer where and how to use the keywords in the content.
There are certain things that every small business should outsource. Accounting is probably the biggest thing (unless you happen to be a CPA ), but content writing should be high on the list as well.
2. You Don’t Have Time to Write Your Own Content.
This is specifically directed at small businesses. I’m not saying you lack the ability to write effective content (although some business owners will admit to that). You are trying to run a company and drive sales. You simply do not have time to write your own high-quality content. There are certain things that every small business should outsource. Accounting is probably the biggest thing (unless you happen to be a CPA ), but content writing should be high on the list as well. In fact, most businesses – even larger companies – should use freelance writers or a writing agency rather than having a full-time writing staff.
3. It's Not a Major Expense.
Compared with many of the other professional services your company has to hire out for, freelance writers will generally not cost you much. Plus, engaging content results in a significant ROI, so you really get what you pay for. Hiring a more expensive writer will likely still save you money over having an in-house writer and paying a salary plus benefits.